The shift from the young plant export business to the sale of flower and vegetable seeds

Three years after its establishment, the Sakata Noen was still not making a profit. Lily bulbs, which became Japan's second biggest export after silk fabric, were the company's only hope. Takeo started to export the bulbs of the traditional Japanese lily in 1914, which became his first big business success. The lily is used as a motif in our corporate pin, which was first created in 1927. Its design, with the three words "Quality, Reliability and Service" placed in a circle around a lily flower, seems to be modeled after the company pin of Henry A. Dreer.

When Takeo tried to convince customers that his young plants would grow into great trees, few listened. That was why Takeo considered the shift from young plants to seeds. Unlike young plants, seeds could be exported at that time and could give results sooner. The advantages and disadvantages of Sakata's seed would only become clear a year after their purchase at the earliest, but customers would come to trust their quality after seeing the results. In 1916, three years after establishing his company, Takeo started to produce and sell vegetable seeds.

Despite all his hard work, Takeo's company was short on working capital and he experienced funding difficulties. Seven or eight people, including the successful businessmen Kazuchika Okura, Ichizaemon Morimura and Teizo Nagayo, provided financial support. Takeo established a so-called 'anonymous partnership', Sakata Shokai, in January 1922.

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